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Kerrikids Ltd t/a babocush David Lowe & Co Ltd Kiddy Children's Products UK Ltd Chicco UK Snuggle Sac Company Ltd (The) Dorel UK My Carry Potty Relyon Ltd Infababy Cosatto Ltd Mamas and Papas Ltd Tee-Zed Products Ltd East Coast Nursery Ltd Hippychick Ltd Prince Lionheart UK Ltd Apramo UK Ltd And Design Ltd Red Kite Baby Company Ltd (The) iCandy World Limited BubbleBum (UK) Ltd BabyStyle UK Ltd Harry & Rose Cuddledry Ltd Hauck Group Ltd High Street Textile Testing Services Gro Company (The) FIRA International Ltd Boori Europe Ltd Huggabubba Ltd Bugaboo International BV Cheeky Rascals Ltd Steribottle Ltd PacaPod Ltd Sweet Dreamers Ltd Obaby Ltd Graco UK & Ireland SGS United Kingdom Ltd Babycup Ltd Zip Us In Ltd Opus Innovations Ltd Clippasafe Ltd Hardenberg&Co Ltd LittleLife TRL/Child Safety Centre Columbus Trading Partners CuddleCo Ltd Silver Cross UK Ltd Bambino Mio Limited Mama Designs Ltd Mayborn Group Premiere Baby Ltd t/a MOBA Summer Infant Europe Totseat Ltd Kid Rapt Ltd Bureau Veritas Consumer Product Services UK Ltd Innovative Baby Products Ltd TotsBots Ltd Kit for Kids Ltd SHNUGGLE LTD Britax 2012 Ltd

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Lords and Dragons


Lords and Dragons
The Baby Products Association certainly upped its game in Cologne this year, as the UK Pavilion at Kind und Jugend was not only bigger and better than ever before; with more participants and eye-catching branding; but also attracted attention from Lords and Dragons too.

Touker Suleyman of BBC television’s Dragon’s Den spent several days in the UK Pavilion supporting current business interests and exploring opportunities to support new UK innovations. Lord Digby Jones of Birmingham who is a chairman of a number of businesses including On Logistics which is the UK distributor for Apramo; and also served as the UK’s Minister of State for Trade & Investment from 2007 to 2008, spent a day visiting the UK Pavilion and expressed his admiration for the exhibition area saying: “It’s incredible to see so many British companies together flying the flag. Seeing the prominent branding in the UK Pavilion – which is the focal point of the entire hall –  makes me feel proud to be British.”

This year, more than 70 companies participated in the UK Pavilion with every type of product possible for pregnancy and babies including toiletries and wipes, feeding and teething accessories, toys and furniture and of course strollers and car seats. The dedicated networking area in the centre of the Pavilion proved hugely popular, not only with exhibitors in the Pavilion, but encouraged international buyers to remain in the area to meet colleagues and enjoy refreshments.

Robert Anslow, managing director of the Baby Products Association, comments: “The UK Pavilion moved to a new location, Hall 4.1 of Koelnmesse this year and we were uncertain about how this would work for our members. However, it was noticeable that this area was busier than other halls at the show – to the point that several companies in Halls 10 and 11 have enquired about relocating to the UK Pavilion next year. Early feedback from our exhibitors indicate that 2017 was another very successful show.”


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