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East Coast Nursery Ltd Bugaboo International BV Relyon Ltd Central Medical Supplies Ltd Bubabloon Summer Infant Europe Snuggle Sac Company Ltd (The) RECARO Child Safety Ltd TRL/Child Safety Centre Stokke UK/IRL Ltd Apramo UK Ltd BUTTERICK COMPANY LTD TWM Productions Maguari UK Ltd Zip Us In Ltd Flambeau Europlast t/a The Neat Nursery Co Babycup Ltd SGS United Kingdom Ltd Mayborn Group Totseat Ltd Bureau Veritas Consumer Product Services UK Ltd Litecup Hauck Group Ltd LittleLife My Carry Potty Britax Gro Company (The) SHNUGGLE LTD Obaby Ltd Little Helper Ltd Boori Europe Ltd Kerrikids Ltd t/a babocush Cuddledry Ltd Magmatic Ltd My Buggy Buddy BabyStyle UK Ltd Cheeky Rascals Ltd CuddleCo Ltd 2012 Ltd Petite Star Prince Lionheart UK Ltd PacaPod Ltd Clippasafe Ltd David Lowe & Co Ltd Kid Rapt Ltd GfK Kit for Kids Ltd Maclaren UK Ltd Innovative Baby Products Ltd Bubbaroo UK Ltd High Street Textile Testing Services Graco UK & Ireland ShadeMe Ltd Opus Innovations Ltd Sweet Dreamers Ltd And Design Ltd FIRA International Ltd Dorel UK Hippychick Ltd BubbleBum (UK) Ltd Skibz Ltd iCandy World Limited wemademe Chicco UK Kiddy Children's Products UK Ltd Mama Designs Ltd Cosatto Ltd Hardenberg&Co Ltd Tee-Zed Products Ltd Huggabubba Ltd TotsBots Ltd Premiere Baby Ltd t/a MOBA Bambino Mio Limited Huggle Me Close Ltd Tippitoes (UK) Ltd Mamas and Papas Ltd Baby Gear Ltd Rochingham Ltd Columbus Trading Partners Small Ideas Ltd Helo Childcare Products

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Lords and Dragons


Lords and Dragons
The Baby Products Association certainly upped its game in Cologne this year, as the UK Pavilion at Kind und Jugend was not only bigger and better than ever before; with more participants and eye-catching branding; but also attracted attention from Lords and Dragons too.

Touker Suleyman of BBC television’s Dragon’s Den spent several days in the UK Pavilion supporting current business interests and exploring opportunities to support new UK innovations. Lord Digby Jones of Birmingham who is a chairman of a number of businesses including On Logistics which is the UK distributor for Apramo; and also served as the UK’s Minister of State for Trade & Investment from 2007 to 2008, spent a day visiting the UK Pavilion and expressed his admiration for the exhibition area saying: “It’s incredible to see so many British companies together flying the flag. Seeing the prominent branding in the UK Pavilion – which is the focal point of the entire hall –  makes me feel proud to be British.”

This year, more than 70 companies participated in the UK Pavilion with every type of product possible for pregnancy and babies including toiletries and wipes, feeding and teething accessories, toys and furniture and of course strollers and car seats. The dedicated networking area in the centre of the Pavilion proved hugely popular, not only with exhibitors in the Pavilion, but encouraged international buyers to remain in the area to meet colleagues and enjoy refreshments.

Robert Anslow, managing director of the Baby Products Association, comments: “The UK Pavilion moved to a new location, Hall 4.1 of Koelnmesse this year and we were uncertain about how this would work for our members. However, it was noticeable that this area was busier than other halls at the show – to the point that several companies in Halls 10 and 11 have enquired about relocating to the UK Pavilion next year. Early feedback from our exhibitors indicate that 2017 was another very successful show.”


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