Our members include...
Skibz Ltd LittleLife FIRA International Ltd Huggabubba Ltd Innovative Baby Products Ltd PacaPod Ltd Apramo UK Ltd Hardenberg&Co Ltd Snuggle Sac Company Ltd (The) Maclaren UK Ltd BUTTERICK COMPANY LTD Totseat Ltd Flambeau Europlast t/a The Neat Nursery Co Stokke UK/IRL Ltd Dorel UK Premiere Baby Ltd t/a MOBA 2012 Ltd Tippitoes (UK) Ltd Obaby Ltd Maguari UK Ltd My Buggy Buddy Gro Company (The) Helo Childcare Products RECARO Child Safety Ltd Petite Star Columbus Trading Partners Baby Gear Ltd David Lowe & Co Ltd Kit for Kids Ltd Britax Sweet Dreamers Ltd ShadeMe Ltd Mama Designs Ltd My Carry Potty Central Medical Supplies Ltd Mayborn Group Cosatto Ltd Prince Lionheart UK Ltd Summer Infant Europe Graco UK & Ireland East Coast Nursery Ltd Tee-Zed Products Ltd Cheeky Rascals Ltd Bubabloon Huggle Me Close Ltd Small Ideas Ltd Kiddy Children's Products UK Ltd Boori Europe Ltd Litecup BubbleBum (UK) Ltd Little Helper Ltd Kid Rapt Ltd Zip Us In Ltd High Street Textile Testing Services CuddleCo Ltd Relyon Ltd Clippasafe Ltd wemademe Rochingham Ltd Bubbaroo UK Ltd Kerrikids Ltd t/a babocush TotsBots Ltd Hippychick Ltd GfK iCandy World Limited Hauck Group Ltd Cuddledry Ltd Mamas and Papas Ltd Magmatic Ltd Bureau Veritas Consumer Product Services UK Ltd BabyStyle UK Ltd TWM Productions SGS United Kingdom Ltd TRL/Child Safety Centre Chicco UK And Design Ltd Opus Innovations Ltd Bambino Mio Limited Bugaboo International BV SHNUGGLE LTD Babycup Ltd

Harrogate International Nursery Fair News

Another successful Harrogate


The Baby Products Association increased its presence at Harrogate International Nursery Fair and the team took advantage of the opportunity to network with its members and other key industry players.

The Car Seat Advice Centre hosted by the Association with participation from Cybex and Maxi-Cosi provided valuable information to visitors regarding car seats in general  with particular emphasis on the new car seat regulations which has caused much confusion to date. In addition, exhibitors and visitors joined in celebration as the Baby Products Association announced the winners of its Concept and Innovation Awards and Baby and Nursery Trade Awards (BANTAs).

Lisa Walford of Baby Safe Ltd was announced as winner of the Concept Award for Safe Sleep Seat – a baby car seat that reclines by remote control; and Lucy Bostock of More-2-Explore for Adventure Belt – a fun safety belt to keep parents connected to their children when out an about in busy areas. These were both presented with trophies by Sara Ludlam of 3volution – official sponsor which will be offering the winners free legal advice.

A full list of BANTA winners, highly commended and short-listed products can be seen HERE.

The Association organised the show’s seminar programme with a great line up of speakers including Nadia Khaldi of Generation Media who explained different types of mothers and how best to communicate marketing messages to them.

Leading market research company, GfK, has been providing the industry with valuable commercial information as part of the Baby Products Association’s seminars for a number of years and Anthony Williams gave us all an insight into the 2017 market. He noted that parents are feeling the economic pressure with inflation creeping up and there was a decline in January and February 2017 sales. However, he also noted that retailers can benefit from the 10 percent rule resulting in an uplift in sales from a 10 percent discount as consumer decision making is becoming more budget centric.

Sara Ludlam of 3volution explained the importance of registering designs and trademarks and how if the process is not carried out correctly, claims of copying could be rejected by the court. She also advised the audience to always claim copyright for brands, websites and company names and this is a simple process that can be carried out by the individuals themselves.

Phil Staunton of D2M helps new businesses with product development from the initial idea to getting it to market including help with product design, prototypes, testing and production. He described the journey of one client with OmniO Rider ­– a compact pushchair that can be carried like a backpack, and how D2M helped the inventor on its journey to market.

Harriet Shearsmith of Toby & Roo, one of the UK’s leading parenting bloggers, explained how companies can maximise their marketing by working with social influencers. Harriet has over 60,000 highly engaged followers on Instagram and works with major companies such as Amazon. She believes that whilst it is important for brands to use a number of social media platforms to get their message to consumers, the leading sites are Instagram and Facebook. Harriet also mentioned that whilst there are many parenting ‘hobby’ bloggers who are happy to work with brands, for guaranteed results, it is better for companies to work with professional social media influencers and also to check that the followers and engagement statistics that they quote are actually correct.

See all BPA News

Harrogate International Nursery Fair
Department for International Trade