Our members include...
Gro Company (The) Mamas and Papas Ltd Snuggle Sac Company Ltd (The) Maclaren UK Ltd GfK Britax ShadeMe Ltd David Lowe & Co Ltd wemademe Bambino Mio Limited Skibz Ltd Columbus Trading Partners BubbleBum (UK) Ltd Opus Innovations Ltd Cheeky Rascals Ltd Cosatto Ltd CuddleCo Ltd Boori Europe Ltd Totseat Ltd Mayborn Group Obaby Ltd Litecup 2012 Ltd East Coast Nursery Ltd Clippasafe Ltd Petite Star Tee-Zed Products Ltd Hardenberg&Co Ltd Relyon Ltd Bugaboo International BV LittleLife Kiddy Children's Products UK Ltd Babycup Ltd Chicco UK Bureau Veritas Consumer Product Services UK Ltd My Carry Potty Huggabubba Ltd TWM Productions Bubbaroo UK Ltd Flambeau Europlast t/a The Neat Nursery Co Small Ideas Ltd And Design Ltd Zip Us In Ltd RECARO Child Safety Ltd TRL/Child Safety Centre BabyStyle UK Ltd Tippitoes (UK) Ltd Graco UK & Ireland Dorel UK Mama Designs Ltd FIRA International Ltd TotsBots Ltd Central Medical Supplies Ltd Hauck Group Ltd Cuddledry Ltd Apramo UK Ltd Rochingham Ltd Helo Childcare Products Premiere Baby Ltd t/a MOBA My Buggy Buddy Maguari UK Ltd BUTTERICK COMPANY LTD iCandy World Limited Prince Lionheart UK Ltd Summer Infant Europe Bubabloon Kit for Kids Ltd SGS United Kingdom Ltd Hippychick Ltd Kerrikids Ltd t/a babocush Magmatic Ltd Stokke UK/IRL Ltd Little Helper Ltd Sweet Dreamers Ltd Baby Gear Ltd PacaPod Ltd High Street Textile Testing Services Huggle Me Close Ltd SHNUGGLE LTD Innovative Baby Products Ltd Kid Rapt Ltd

Concept and Innovation Awards

Awards finalists announced


After much trepidation, having faced a panel of expert judges in a ‘Dragon’s Den’ style presentation in central London, four finalists will be heading to Harrogate International Nursery Fair in March as finalists in the Baby Products Association’s 2017 Concept & Innovation Awards.

Concept Award finalists are Charlotte Lonngren with ‘The Baby Band’ and Lisa Walford with the ‘Sleep Safe Seat’.

Charlotte’s Baby Band product idea is a simplistic wrist-band which mums can wear to keep track of babies’ feed and sleep times. Charlotte explained that she feels guilty that when her twins were very small the smartphone app she used to keep track of her babies’ feeds was very complicated and distracting and caused her to concentrate for much too long on the app when she felt she should have been interacting with her children. Her product idea provides the basic information without unnecessary complications and excessive technology.

Lisa Walford, an ex-police officer who has seen many car accidents involving young children, came up with her product idea – the  Safe Sleep Seat – when her own children were very small. She explained that often she would strap the children into their car seat awake at the beginning of the journey and they would fall asleep causing their heads to fall forward. Whilst driving it is impossible to safely recline the seat and it was not always convenient to stop to tip the seat back into a sleeping position. She has spent many years developing a remote control reclining car seat which can be quickly reclined at the touch of a button.

The Innovation Award finalists are Lucy Bostock with her ‘Adventure Belt’ and Deborah Sher and Gemma White with ‘SleepKeepers’. Lucy’s product idea came from having an adventurous five-year-old who was prone to disappear during outings, but resented being treated like a ‘baby’ with the use of traditional reins. The Adventure Belt clips from the adult’s belt to the child’s belt – which incorporates a fun pouch accessory – giving parents the security of keeping the child close by, but the child equality in that they are no more restricted than the parent.

Deborah and Gemma’s SleepKeepers’ were designed after numerous sleepless nights when their children moved from cots to beds. They found that they wriggled and duvets – and sometimes even children – ended up on the floor. SleepKeepers are magnetic accessories which keep the duvet firmly in place, yet allow the child the ability to get in and out of bed if they need to.

All four finalists will be presenting their product ideas on the Concept & Innovation Stand at Harrogate International Nursery Fair from 28th to 30th March 2017 – and the winners will be announced during a drinks and awards reception in the Royal Hall of the Harrogate International Centre straight after the show on Tuesday 28th. The Concept & Innovation Awards are sponsored by law firm 3Volution and the two winners will receive £750 worth of legal fees.

See all BPA News

Harrogate International Nursery Fair
Department for International Trade