Our members include...
East Coast Nursery Ltd Babycup Ltd Kerrikids Ltd t/a babocush David Lowe & Co Ltd Mamas and Papas Ltd TotsBots Ltd And Design Ltd Kiddy Children's Products UK Ltd My Carry Potty Britax Summer Infant Europe Apramo UK Ltd Huggabubba Ltd Hippychick Ltd Cosatto Ltd Cuddledry Ltd Kit for Kids Ltd Tee-Zed Products Ltd Relyon Ltd Infababy BubbleBum (UK) Ltd LittleLife Hardenberg&Co Ltd 2012 Ltd SHNUGGLE LTD Red Kite Baby Company Ltd (The) Obaby Ltd Cheeky Rascals Ltd Boori Europe Ltd Clippasafe Ltd Opus Innovations Ltd Bambino Mio Limited FIRA International Ltd iCandy World Limited Innovative Baby Products Ltd BabyStyle UK Ltd Prince Lionheart UK Ltd Snuggle Sac Company Ltd (The) CuddleCo Ltd Mayborn Group PacaPod Ltd Dorel UK Zip Us In Ltd TRL/Child Safety Centre Silver Cross UK Ltd Steribottle Ltd Kid Rapt Ltd Nuby UK Gro Company (The) Bugaboo International BV Chicco UK Totseat Ltd Hauck Group Ltd Bureau Veritas Consumer Product Services UK Ltd Harry & Rose SGS United Kingdom Ltd Sweet Dreamers Ltd High Street Textile Testing Services Columbus Trading Partners Premiere Baby Ltd t/a MOBA Newell Brands

Latest News

Infant nutrition trends


 Last year, the BPA partnered with Allegra Strategies, a management consultancy specialising in the analysis of retail and consumer lifestyle trends to offer members access to market information at a discounted rate.

Allegra’s latest study, Project Kinder, is the most in-depth study ever undertaken in the UK for the infant nutrition market analysing 5,000 detailed online interviews with new and expectant mothers. This reveals that the 2011 UK infant nutrition market is estimated at £778.5m and is expected to reach just under £860m by 2014.

Key findings are that most baby feeding decisions are made prior to birth and influence future shopping behaviour. Today’s new mums are savvy and hungry for information and fully embrace social media, websites and online blogs and on average join 7 or 8 online baby clubs. In addition, 91% of mothers with children under three years typically do their main shop in the top four supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – compared with 82% of the UK population.

Within the feeding equipment sector, the key market trend is to offer innovative products that simulate nurturing habits and mimic breastfeeding and mothers base their purchase decision on factors such as bottle teat shape. tommee tippee and Philips Avent are dominating the feeding equipment market with 66% of mothers owning tommee tippee tableware, whilst smaller innovative brands such as Medela are entering the sector to cater for the high end market.

For more information and details about how to obtain the full report, contact Julie James at the BPA on 0845 456 9570 or email: Julie@b-p-a.org

See all BPA News

Harrogate International Nursery Fair
Department for International Trade